Example of bad unity.

This advertisement displays bad unity because not only is the photo not cohesive, it also poorly displays what is trying to be sold. Looking at the photo it is hard not only to understand what is going on in the photo, but also where the item is that's being sold. Just because the cow is wearing the name of what is being sold doesn't mean the viewer or potential consumer knows what the product is. The product is being displayed at the very bottom of the screen and not being shown to make people want to purchase the product. I believe what they're trying to sell is cheese, which makes no sense when looking at the photo. The unity if off because cows, pirate ships, and cheese are not related.